Recent research has found that the average US adult scrolls the equivalent of three marathons a year on their phone.
The study, commissioned by running lifestyle brand Saucony in partnership with market research company HarrisX, surveyed more than 1,000 Americans on how technology impacts their ability to enjoy the great outdoors. It found that the average person scrolls on their phone a distance of 78 miles per year. The study also showed that 60% of people surveyed reported that their daily smartphone usage has increased year over year.
The brand is now calling for users to move their feet more than their thumbs – by launching The Marathumb Challenge, a first-of-its-kind app, which measures the distance users scroll and pits it against the number of steps taken each day/week. If a user moves farther than they scroll, rewards in the form of Saucony merchandise are available.
The Marathumb Challenge platform is available for both iOS and Android users and can be downloaded via the Apple Store or Google Play for free.
To find out more, CLICK HERE.
