Research by health and wellness brand Fitbit has revealed that it’s constant public lecturing and finger-wagging that puts people off trying to be more healthy. In a report published by trends agency the Trajectory Group, explanations such as having no time to exercise (24%) are overshadowed significantly by two key obstacles: people simply wanting to enjoy their life (76%) and people who don’t like being lectured to by public institutions and individuals (63%).
Seven out of ten people are currently engaged in some form of self-monitoring of their health – and they don’t have diabetes! Fitbit can be part of overall diabetes health. The launch of the Fitbit Flex, Fitbit’s latest wireless activity and sleep wristband, tracks steps taken, distance covered, calories burned as well as sleep activity. Fitbit’s software contains informative graphs and tools while a new, customisable dashboard makes your path to fitness as personalised as possible. You can log your food (and activity) wherever you are, using Fitbit’s website and mobile app. You’ll know how many calories you’ve consumed, and how many it’ll take to hit your daily target. www.fitbit.com/uk
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